Welcome to Gungho Marketing

We started our company in 2007, with the goal of creating effective, insight-driven strategies for clients operating in highly specialised markets. The name we chose was Gungho, to reflect our no-holds-barred, enthusiastic and determined approach to business discovery.

Thirteen years on, and we’ve worked with many leading global companies, generating over £16.7m in new business in the last twelve months. At the heart of our business is a highly trained team of superstar business discovery agents, all of whom work together at our office in Dorset, UK.

In a nutshell, our philosophy is exactly the same today as it was when we first started – it’s all about effective listening, in-depth research and relevant, meaningful discussions. This isn’t rocket science, but it’s entirely different from what typical telesales and telemarketing programmes are doing. We believe in adopting an intelligent, well thought out strategy for business growth, using telephone engagement to root out high value opportunities.

Need to grow your global footprint and drive new revenues?


of our appointments go to revenue pipeline

Our Services

Gungho is regarded as a global leader in supporting risk and compliance vendors with appointment setting.

100% of our client base operates within the RegTech industry.  From small start-up, to Series A funded and Listed corporates – regardless of size or stage, Gungho industrialises your opportunity pipeline and delivers prosperous results.

Take a look at some of the companies (past & present) we’ve had the privilege to work alongside.

Discovering New Business

Recent News Articles

We are hugely passionate about our work and are considered thought leaders on how to optimise conversations with the RegTech community globally.

Our news articles cover a range of topics on how best to deliver results, tips for running calling campaigns, profiling Compliance Personas and what it’s really like to work inside the Gungho team.


Meet The Team – Laura Warr

Laura Warr – Discovery Agent   Meet Laura, who joined Gungho in February 2020 following…

Meet The Team – Matt Sandy

Matt Sandy – Discovery Agent   Starting a new job only three weeks before a…

Meet The Team – Kelly Pearce

Kelly Pearce – Discovery Agent   Having lived and worked in Bristol, Kelly and her…

Looking to industrialise & scale up the sales pipeline?

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