Welcome to Gungho Marketing

We started our company in 2007, with the goal of creating effective, insight-driven strategies for clients operating in highly specialised markets. The name we chose was Gungho, to reflect our no-holds-barred, enthusiastic and determined approach to business discovery.

Twelve years on, and we’ve worked with many leading global companies, generating over £14.7m in new business in the last twelve months. At the heart of our business is a highly trained team of superstar business discovery agents, all of whom work together at our office in Dorset, UK.

In a nutshell, our philosophy is exactly the same today as it was when we first started – it’s all about effective listening, in-depth research and relevant, meaningful discussions. This isn’t rocket science, but it’s entirely different from what typical telesales and telemarketing programmes are doing. We believe in adopting an intelligent, well thought out strategy for business growth, using telephone engagement to root out high value opportunities.

Need to grow your global footprint and drive new revenues?


of our appointments go to revenue pipeline

Our Services

Gungho is regarded as a global leader in supporting risk and compliance vendors with appointment setting.

100% of our client base operates within the RegTech industry.  From small start-up, to Series A funded and Listed corporates – regardless of size or stage, Gungho industrialises your opportunity pipeline and delivers prosperous results.

Take a look at some of the companies (past & present) we’ve had the privilege to work alongside.

Discovering New Business

Recent News Articles

We are hugely passionate about our work and are considered thought leaders on how to optimise conversations with the RegTech community globally.

Our news articles cover a range of topics on how best to deliver results, tips for running calling campaigns, profiling Compliance Personas and what it’s really like to work inside the Gungho team.


3 Steps to Maximising Opportunities from SIBOS and RegTech Events

Remember coming back from SIBOS 2019 with a bag full of business cards and a…

3 Ways to Engage with Compliance Officers

Compliance Officers and their counterparts in AML, FinCrime, Fraud and ABAC are a highly sought…

The inside story of a Discovery Agent

What is it really like to work at Gungho?  Cathy Blackman, a seasoned Discovery Agent,…

Looking to industrialise & scale up the sales pipeline?

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