Welcome to Gungho Marketing

We started our company in 2007, with the goal of creating effective, insight-driven strategies for clients operating in highly specialised markets. The name we chose was Gungho, to reflect our no-holds-barred, enthusiastic and determined approach to business discovery.

Fourteen years on, and we’ve worked with many leading global companies, generating 11,500+ appointments and over £32.9m in new business in the last twelve months. At the heart of our business is a highly trained team of superstar business discovery agents, all of whom work together at our offices in Dorset, UK and Charlotte, North Carolina.

In a nutshell, our philosophy is exactly the same today as it was when we first started – it’s all about effective listening, in-depth research and relevant, meaningful discussions. This isn’t rocket science, but it’s entirely different from what typical telesales and telemarketing programmes are doing. We believe in adopting an intelligent account based marketing strategy for business growth, using telephone engagement to root out high value opportunities for our clients.

Need to grow your global footprint and drive new revenues?


of our appointments go to revenue pipeline

Our Services

Gungho is regarded as a global leader in supporting risk and compliance vendors with appointment setting.

100% of our client base operates within the RegTech industry.  From small start-ups, to Series A funded and Listed corporates – regardless of geographic location, size or growth stage, Gungho industrialises the opportunity pipeline and delivers prosperous results.

Take a look at some of the companies (past & present) we’ve had the privilege to work alongside.

Discovering New Business

Recent News Articles

We are hugely passionate about our work and are considered thought leaders on account based marketing to optimise revenue opportunity within the global RegTech community.

Our news articles cover a range of topics on account based marketing inside RegTech, how best to deliver sustainable ROI, tips for running calling campaigns, profiling compliance personas and what it’s really like to work inside the Gungho team.


Employee Advancement

Gungho has long been a workplace where hard work, persistence, talent & skill get you…

Maintaining 230,000+ Global FinCrime & AML Contacts

Gungho has been cold calling and appointment setting for RegTech, FinCrime, Fraud & Risk Technology…

RegTech’s get better results with A/B Testing

What is A/B Testing & why RegTech marketing teams care about it? The RegTech industry…

Looking to industrialise & scale up the sales pipeline?

Contact Us