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Verafin is a North American leader in fraud detection & BSA technology. You’ll find their software in over 2000+ banks and credit unions across North America.

Verafin solutions help detect and prevent serious crimes like human trafficking, elder abuse and identity theft. With their latest FRAMLx platform, Verafin brings community banks together – allowing them to collaborate under section 314(b) of the USA Patriot Act.  The company is headquartered in St. Johns’, Newfoundland (see their website for more info) and was acquired by Nasdaq from Spectrum Equity in 2020.

Working with Gungho

After using several outsourced telemarketing agencies (with inadequate results) Verafin turned to Gungho in 2014 in a bid to prove cold calling can create terrific results. Gungho has provided services to Verafin ever since; each week holding hundreds of highly personalised telephone conversations with an audience of 12,000+ Banking Secrecy Act Officers across North America.  The campaign provides them with a true understanding of where their prospects might be in the buying cycle, their challenges, their incumbent competitor and the renewal dates.

The Outcome

Gungho spends around 200+ hours each week nurturing these prospects over a period many months (and years!) to create trust, value and reliability.  Verafin combine Gungho’s efforts with their own cleverly thought out marketing engine, creating events, webinars, and high value thought leadership content via Social & Email campaigns.

Consider the growth of Verafin over the last 8 years….their dedication to working with Gungho to truly nurture prospects for the long game creates some pretty impressive sales results.

The partnership with Gungho runs to target without a hitch. Their team play a key part in creating Sales Qualified Leads. Verafin can lean on this external resource to create opportunity.

Kevin BakerVP Marketing – Verafin