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What to expect from an Appointment Setting Campaign?

By April 15, 2018September 22nd, 2022No Comments

On the face of it, it’s an easy question to answer.

You should expect to see your calendar filling up with appointments to see a range of new and exciting prospects, right?  Absolutely. BUT you should expect to see a lot more than that. We’re so passionate about our work, that for us, it’s a process that means our clients keep on trusting us to make that all-important first impression and set the scene for lucrative and long-lasting relationships.

Before We Pick Up the Phones

Your cold-calling team is an extension of your business and it’s important that they embody your ethos just as effectively as your sales team do. In order to get the results you expect, we need to fully understand your proposition, your audience and your way of pitching. This involves a bit of time on your behalf but we promise the investment is worthwhile. We want all our conversations to be genuine, natural and well-informed so that we represent you brilliantly which is why we never use scripts. After half a day training with you, we expect to have a strong grasp of how to pitch your product or service. So much so, that we would usually expect to secure appointments within the first few days of hitting the phones.

As the Campaign Progresses

Each day, our multi-lingual team of Business Discovery Agents is tasked with making at least 100 calls.  From these calls, they would expect to have 10-15 meaningful conversations and out of these we would hope to qualify one for an appointment.

We have a lovely team who are all based from our Dorset office. We hand-pick people who are results driven, target orientated and committed to putting the effort in on the phones. We have great staff retention because we invest heavily in training and development to ensure that the team are all highly skilled, confident in their abilities and achieve their targets.

We want you to see the hard work our team is putting in and be able to analyse how things are going during the campaign so we share (through our work-flow, the outcome of our calling and appointments made. We also host a weekly call where we can talk you through the results so far. We share call recordings with you to help you understand how we represent you and to refine our pitch. You can even use the recordings to help your own teams with cold calling.

After and Beyond

Did we mention that cold-calling is all we do? Well, it really is! We’re experts and we’re a tiny bit (read A LOT) obsessed with it because we see the tangible difference it makes to our client’s sales efforts. We want to foster long-lasting, successful, relationships which is why we’re keen to ensure you get a healthy return on your investment. Clients often outsource their appointment setting to us over the long-term because our track record is proven. Our clients are keen to share their success stories so head over to our results page to find out more about what an appointment setting campaign with us can achieve.

Like what you see? Great! We’re here to have a chat about what we do and how we can, not only meet your expectations but exceed your hopes and wishes too. Just pop an email through to or call +44 (0) 203 326 8150