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Email Marketing Trends To Elevate Your Strategy in 2024

By January 24, 2024January 31st, 2024No Comments

In today’s fast-paced digital landscape, businesses are constantly seeking effective strategies to fuel their internal growth. One such tool is email marketing, which is something that many of our clients integrate into their lead generation programmes. We understand the significance of leveraging this platform to support our clients’ internal growth goals. Whether it’s boosting event sign-ups, introducing a new product or service line, or enhancing customer engagement, email marketing offers an opportunity to establish and nurture relationships with your audience.

Last year, Gungho successfully delivered email campaigns to 49,197 different organisations across 141 countries.

Although not typically used for lead generation campaigns, 597 qualified appointments were also generated through email campaigns for our telemarketing clients.

Reviewing 2023 -
Performance by Month

Throughout the year, we witnessed month-by-month changes in results, often influenced by the time of year. While a decline in performance for August and December is anticipated, a dip in March is less common. In 2023, our best performing month was September, which aligns with the return to work from summer.

Performance by Day

Each month, we share insights on the optimal day for sending emails. Surprisingly, Tuesday, which had never been singled out as an unfavorable day, exhibited a lower percentage of opened emails throughout the year. It’s also noteworthy that a considerably smaller number of emails were sent on both Monday and Friday, in contrast to the highest volume sent on Thursdays.

Performance by Region

Even with a slight decline in results towards the year’s end, APAC maintains its position at the forefront as the most engaged region for email campaigns. This echoes the outcome of 2022, albeit with a narrowing gap.

Average Open and Click Through Rates

Predictions for your Business in 2024

Increasing open and delivery rates (%):

There are various policy changes being driven by Google and other email service providers in 2024.

With expected changes to anti-spam thresholds in February, it is now crucial to possess a thorough understanding of your business’s target audience. This knowledge will enable you to effectively segment and personalise content. Although the volume of emails may experience a slight decrease as we fine-tune audience targeting, this adjustment is expected to result in a positive upswing in the overall percentage of contacts actively engaging with your campaigns.

Landing page utilisation:

As we prepare for the for the ‘death of third party cookies’ in 2024, we’re excited to introduce landing pages as part of our service offering.

Capturing our data is now seamless. With auto-populating forms, prospects can effortlessly sign up to attend events or download your content without being put off by a list of mandatory fields, while you still capture important data points.

2024 promises to be an exciting year for our email campaigns. Please reach out if you have any questions!