You have less than 7 seconds on a cold call to make a positive impression.
Before you pick up the phone – contemplate your breathing technique. Pace your breathing to a steady & slow rate ahead of making a cold call. By concentrating on your breathing, you’ll relax & be far more effective on the phones.
Consider the volume of your voice & how clearly you speak. It’s about getting a balance, not too loud and not too quiet. Invest in a top end headset (at Gungho we like the Plantronics ones). Buy a headset that will cancel out most (if not all) of the back ground noise. Ideally the prospect at the end of the phone should not be able to hear anything else but you.
This might seem really simple, but speak clearly and speak well! Good elocution might seem a bit old-fashioned, but it simply means to speak well and we don’t see anything wrong with that, do you?
There’s no such thing as a perfect voice. Your voice must be a personal expression of you. Statistics indicate negative reactions to the over-nasal, whiny voice or ‘’sing-song’’ vocal patterns. Everyone has an accent and sometimes modifying it can help ever so slightly. Test out different variations of your accent and see which generates the best success.
Don’t forget, good cold calling is about getting the prospect to a point where they’ll open up and have a discussion. Avoid talking too much! Try to keep your intro and pitch short, ideally less than 10-15 seconds; then start to ask some interesting questions and get the prospect talking.
Once you’ve reached that point, switch to the listening mode. Great ears = great results.