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Start Building Your Sales Pipeline for 2024

By December 4, 2023December 11th, 2023No Comments

“Let’s circle back in the new year.” It’s a phrase you’ll hear frequently between now and the holidays, and let’s face it, we’ve all been guilty of putting off what could be done today. When it comes to lead development, it’s easy to think that there’s little point in even trying to nurture sales at this time of year. After all, budgets are spent, and decision-makers are in holiday mode.

16+ years in lead generation tells us a different story. We booked over 1200 qualified appointments for our clients in January 2023 based on the work that had been done in December 2022. This wasn’t an anomaly. We saw the same trend in January 2022 when we booked over 1000 appointments. Our lead generation services deliver well qualified appointments, with a rolling year average of 43% going to pipelined revenue.

Capitalising on the window of opportunity in the run up to Christmas is what shrewd tech vendors do. While your competitors step back, it’s time for you to step forward and here’s why:

The Power of Timing

Investing in lead development is a good idea whatever the time of year, however, it’s even more important when end of year reviews are imminent. By investing in outsourced lead development during December, your organisation can position itself as a frontrunner in the race for 2024 success. Budgets may well be spent, but now is the time that decision-makers will be reviewing their spend for 2024 and researching options. Getting in front of potential buyers before they engage with competitors gives you a significant edge, allowing you the time to build relationships and set the tone for the new year.

Compliance Doesn’t Stop

Whilst it may seem that the world shuts down for Christmas, that’s certainly not the case. The compliance function doesn’t stop for the festivities. It’s active all year around ensuring that regulated entities are proactively preventing fraud and serious crime. There are also large global territories where December isn’t the holiday season. Now is the time to target those regions.

Navigate Fewer Gatekeepers

One of the unique advantages of the holiday season is the reduced number of gatekeepers. Our skilled agents are able to navigate through organisational hierarchies more efficiently, ensuring direct access to decision-makers. This streamlined communication process increases the likelihood of securing appointments.

Quality Engagement Time

Compliance professionals are the unsung heroes of the corporate world, working just as hard in December as the rest of the year. Because compliance doesn’t stop, they are less likely to take annual leave but might find themselves with slightly more time on their hands as colleagues and senior management wind down. This presents an opportune moment for our agents to engage with them on a deeper level. By leveraging this time efficiently, Gungho Marketing ensures that every interaction is meaningful, fostering genuine connections that lay the foundation for lasting business relationships.


Gungho’s Proven Expertise

With 15 years of industry know-how, Gungho Marketing stands as a pillar of expertise in the realm of appointment setting. We have the people, data, and cutting-edge technology required to propel your organisation forward. Our comprehensive approach means that just two weeks after obtaining sign-off for your campaign, we will start filling your diary with highly qualified appointments.

You might be sold on investing time and effort into lead generation before the holidays but hesitant about outsourcing. Simply put, choosing to outsource lead generation to a specialised service provider ensures a quick and seamless integration of experienced professionals into the process. You can leverage the expertise of these teams to start generating leads and building pipeline within a short timeframe, setting the stage for a strong start in the new year.

Outsourcing lead generation can be a cost-effective strategy for tech vendors, especially during the holiday season when internal resources may be stretched or unavailable. By partnering with Gungho, vendors can access our skilled workforce without the overhead costs associated with in-house recruitment and training. We bring a wealth of industry knowledge and experience to the table. Our clients benefit from the external perspective and insights of our 150+ calling professionals, gaining access to best practices and innovative approaches that may not be readily available within their internal teams.

Our track record speaks for itself. We’ve consistently delivered tangible results generating an estimated £1 billion in revenue for our clients. Gungho Marketing is poised to be your strategic partner in propelling your organisation towards a successful 2024. The holiday season is not merely a time of celebration but a strategic juncture to lay the foundation for future triumphs. Connect with us today and let’s explore how we can collaboratively ensure your organisation takes off to a flying start in the coming year.


Your success story begins with the first step – make that call today: +44 (0) 203 326 8150